hey, my name is
sarim
ashrafi
social media strategist,
graphic designer,
motion graphic designer,
video producer, photographer
years of experience
projects done
clients
select projects
Here are some of the recent projects I have worked on:
Music Concerts
Videos/Motion Graphics
Editorial/Publication Design
Branding
my latest
video production
Shot and edited by me
proficient in
Photoshop
After Effects
Premiere
InDesign
Illustrator
XD
CorelDraw
WordPress
MS Office
html & css
QuarkXPress
Figma
creative
experience
Blending research with design to create visuals that are clear, purposeful, and engaging. Each project is crafted to simplify complex ideas, ensuring communication that is both impactful and aligned with the audience.
2024 – Present
Recklabs Pvt. Ltd., Noida
Marketing & Design Lead
• Lead end-to-end digital campaign execution across platforms
• Design and develop event website for NetApp CloudOptimize Symposium, including full UI/UX architecture
• Build and manage registration systems with automated confirmation workflows
• Create and execute HTML email campaigns, including database management and targeted outreach
• Design high-quality digital assets including landing pages, emailers, and social creatives
• Integrate design and marketing strategy to improve user journey, engagement, and conversions
• Supported campaign performance through content optimization and audience targeting
2020 – 2024
Recklabs Pvt. Ltd., Noida
Marketing & Design Consultant
• Developed digital content and campaign assets including infographics, social creatives, and explainers
• Contributed to campaign ideation and execution across multiple digital platforms
• Produced short-form content including videos, creatives, and campaign assets
2016 – Present
The Vertechs Studio
Founder & Creative Director
• Founded and lead a digital media and design studio specializing in branding, content, and visual communication
• Delivered projects across video production, motion graphics, and digital storytelling
2018 – 2020
Karvaan India, New Delhi
Freelance Web & Graphic Designer, Marketing Consultant
• Designed editorial layouts, digital publications, and media collaterals for press-related outputs
• Created posters, social creatives, and promotional materials for events and campaigns
• Supported online event moderation and audience engagement
• Ensured effective visual communication aligned with media and editorial standards
freelance
projects
National Foundation for India
Freelance Editorial & Report Designer
Designed detailed reports and publications with strong focus on layout, typography, and readability
Translated research and policy content into visually structured formats
Delivered publication-ready documents aligned with institutional standards
Press Club of India, New Delhi
Freelance Graphic Designer
Designed event collaterals including posters and promotional creatives
Developed visuals aligned with journalistic tone and institutional communication
Supported outreach through effective and engaging design outputs
independent
media initiative
2020 – Present
Muslim History Chornicles (Digital Platform)
Independent Content Creator (Personal Media Initiative)
Create research-driven visual content combining storytelling, graphics, and scripting
Design infographic-style content and educational visuals for digital platforms
Manage end-to-end production including research, scripting, design, and publishing
my services
01.
Digital Content &
Creatives
Posters, social media creatives, reels, banners, and ad visuals designed for engagement and campaigns.
02.
Publication
Design
Reports, publications, and long-form documents with strong structure and readability.
03.
Communication Design
Infographics, reports, visual explainers, and content designed to simplify complex ideas.
04.
Data
Visualization
Charts, maps, and visual storytelling assets that translate data into clear, engaging narratives.
05.
Social Media
Strategy
Content planning and audience growth strategies across different digital platforms.
06.
Website &
UX Design
Websites, landing pages, and user journeys focused on usability and engagement.
07.
Digital
Campaigns
Conceptualizing and producing content for digital campaigns, awareness drives, and outreach.
08.
Brand Systems &
Identity
Developing cohesive visual identities and design systems for consistent communication.
09.
Social Media
Content
Reels, Shorts, AI Content, Posters, Carousels, and other audio-visual items for social media.
10.
Motion Graphics &
Video
Explainer videos, motion graphics, reels, video editing etc.
11.
Digital &
Social Content
Carousel posts, campaign creatives, thumbnails, social media visuals etc.
12.
Photography
Photography, photo editing, product shoots, visual content